Tuloy Ka Rito Sa Aming Bolóy! (Step Into Our Home!): A Case Study of Naneng Heritage Village Homestay Potential, Sustainability, and its Underlying Challenges

Rural homestays are one of the primary keys to immersing guests in the local way of life. With its roots in indigenous culture, support for local communities holds transformative potential to make it a sustainable destination. This study aimed to assess the sustainability of homestays and identify challenges associated with this aspect using the sustainability principles criterion of the ASEAN Homestay Standard Framework in Naneng Heritage Village, Tabuk City, Kalinga. The study is based on qualitative research methods that include a case study and thematic analysis to meet the objectives. Results of this study reveal that offering sustainable and research-based programs boosts the performance of homestays and improves the overall sustainability and well-being of the locals in Tabuk City, Kalinga.