Can it be Simple and Informative? The Impact of Symbolic Complexity in Advertising Thumbnails on Consumers Attitudes

Publication Details

Journal
SPIRE - Sciences Po Institutional REpository
Published
2025-05-21
Primary Topic
Consumer Behavior in Brand Consumption and Identification
Type
article
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article

Can it be Simple and Informative? The Impact of Symbolic Complexity in Advertising Thumbnails on Consumers Attitudes

SPIRE - Sciences Po Institutional REpository
Consumer Behavior in Brand Consumption and Identification
article

Can it be Simple and Informative? The Impact of Symbolic Complexity in Advertising Thumbnails on Consumers Attitudes

article en

Abstract

No abstract available for this paper.
SPIRE - Sciences Po Institutional REpository
Openalex Percentile: Top 31%
Consumer Behavior in Brand Consumption and Identification
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