Building trust in vaccines: why emotions are as important as facts

“I think some of the biggest recurring challenges we face in science communication...all have significant roots in people’s feelings about science and technology.” Jokūbas Leikauskas (Editor, BioInsights) speaks to Stephen Hughes (Lecturer, Department of Science and Technology Studies, University College London) about how fear, mistrust, and frustration drive vaccine hesitancy, and why science communication must go beyond simply providing information and speak directly to people’s emotions.