Online Training Motivation among University Students: The Role of Demographic Variables

Training motivation is found to be the most influential factor affecting training effectiveness in most face-to-face training; in which, research related to demographic variables affecting training motivation are studied to increase training motivation by targeting specific group intervention. However, research related to demographic variables affecting online training motivation among university students is limited although the organization of online training among university students have increased. Therefore, the aim of this research was to determine the effect of demographic variables on online training motivation among university students using a pre-experimental research design. An online training related to undergraduate entrepreneurship was organized among university students in a Malaysian university. A total of 37 university students aged 18 to 25 years old were involved in this study; data were analyzed using SPSS software. Findings indicated that only experience attending online training was a significant demographic variable affecting online training motivation; however, other demographic variables including age, gender, race, religion, family income, and experience owning business were insignificant variables affecting training motivation. Research limitations, implications, and future research suggestions were further discussed.