The Integration of Artificial Intelligence Into Graphic Communication Design Profession: Opportunities and Challenges

The opportunities for integrating Artificial Intelligence (AI) into graphic communication design are transforming the profession, even as this technological shift presents significant potential alongside inherent challenges. Using a quantitative approach, this research surveyed graphic communication designers via questionnaires and interviews to assess the benefits and drawbacks of AI tools in the graphic design profession. Results indicate that AI tools can effectively enhance workflows and should be regarded as partners. However, there are critical challenges, including ethical issues related to authorship, originality, and the potential undervaluation of traditional skills. Navigating this new landscape requires a balanced approach that maximises AI's benefits while addressing its impact on the profession's future.