Exploring student engagement and motivation : insights from a case competition

This study evaluates the design choices of a two-day, industry-collaborative case competition at Campus Helsingborg and their effect on student motivation and engagement. Using pre and post Self-Determination Theory surveys, observations, and interviews we observed very high intrinsic (4.82/5) and extrinsic motivation (4.33/5). The perceived value of competition elements increased consistently after participation. Authentic briefs, mentor access, and a staged workflow with a public pitch to an external jury supported focus, learning, and professional readiness. Autonomy was enabled by open problem framing, competence by sequenced practice and iterative feedback, and relatedness by peer, mentor, and industry interactions.

Publication Details

Journal
Lund University Publications (Lund University)
Published
2025-12-05
Primary Topic
Management and Marketing Education
Type
article
Field-Weighted Citation Impact
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article

Exploring student engagement and motivation : insights from a case competition

Lund University Publications (Lund University)
Management and Marketing Education
article

Exploring student engagement and motivation : insights from a case competition

article en

Abstract

This study evaluates the design choices of a two-day, industry-collaborative case competition at Campus Helsingborg and their effect on student motivation and engagement. Using pre and post Self-Determination Theory surveys, observations, and interviews we observed very high intrinsic (4.82/5) and extrinsic motivation (4.33/5). The perceived value of competition elements increased consistently after participation. Authentic briefs, mentor access, and a staged workflow with a public pitch to an external jury supported focus, learning, and professional readiness. Autonomy was enabled by open problem framing, competence by sequenced practice and iterative feedback, and relatedness by peer, mentor, and industry interactions.

Lund University Publications (Lund University)
Openalex Percentile: Top 28%
Management and Marketing Education
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Exploring student engagement and motivation : insights from a case competition · Lund University Publications (Lund University) (2025) | TGRS Research Map | TGRS