Efficiency and effectiveness of non-cash payment method using qris on financial management for Micro, Small, and Medium Enterprises (MSMEs) a case study in Merjosari sub-district, Lowokwaru, Malang

The development of financial technology has driven changes in transaction behavior, particularly in the Micro, Small, and Medium Enterprises (MSMEs) sector. The Quick Response Code Indonesian Standard (QRIS) is a non-cash payment instrument introduced by Bank Indonesia to facilitate, streamline, and improve the effectiveness of financial transactions. This study aims to analyze the impact of QRIS usage on the efficiency and effectiveness of financial management among MSMEs in Merjosari Sub-district, Lowokwaru, Malang. The research employs a qualitative descriptive approach through interviews, observation, and documentation from 50 MSMEs respondents in Kelurahan Merjosari: The findings indicate that QRIS implementation improves transaction efficiency, reduces operational costs, and simplifies cash flow recording. However, limited digital literacy and internet access remain challenges in its application. This study is expected to contribute to the development of digitalization strategies for MSMEs at the local level.