Turnout the Vote: Social Pressure and Identity Politics in the 2020 Election

Abstract Turnout appeals are amplified in highly polarized, hotly contested elections like 2020. The political environment included social justice unrest, overt appeals to white male voters, and new voting procedures which resonated differently across intersectional identities. Gender and race politics intertwined to create a charged environment for mobilization and for social pressure to vote. We expect the nature and effectiveness of turnout appeals to have varied by race and gender intersections. In addition, given past behavior and the climate of protest, we expect individuals under 30 were less responsive to social pressures to vote. Using data from the 2020 Collaborative Multiracial Post-Election Survey (CMPS 2020), we examine whether individuals with different intersectional identities varied in their perception of social pressure to vote as well as in the effectiveness of that pressure. We find that voters are sensitive to social pressure appeals, but both perception and responsiveness vary with intersectional identity.