Predictive Capacity of Social Media Addiction on Academic Engagement in University Students

Social media is an essential part of people’s lives worldwide. This study aimed to analyze the predictive capacity of social media addiction on academic engagement among students enrolled in the Faculty of Health Sciences at the National University of Chimborazo during the first academic period of 2023. The Social Media Addiction Questionnaire (ARS) and the Utrecht Work Engagement Scale (UWES-S-17) were applied to 1200 participants during an analytical study. According to the simple linear regression model, 11.2% of the variance in academic engagement levels was explained by social media addiction, with statistical significance (p < 0.05). The multiple linear regression model was significant, although it showed a low capacity to explain and predict the level of academic engagement, considering the dimensions of the level of addiction to social media (obsession, lack of control, and excessive use). The ROC curve parameters showed statistical significance, showing a moderate ability to discriminate insufficient academic commitment. The results serve as a basis for future studies and as a diagnostic basis for establishing policies and strategies in the institution where the research was conducted to increase academic engagement and reduce social media addiction.