Liquidity Risk Management: How to Avoid Collapse during Economic Crises?

Liquidity risk, defined as the potential inability of an organization to meet its financial obligations in a timely manner without significant losses, becomes especially acute during periods of economic crisis. Geopolitical tensions and economic sanctions have significantly narrowed the range of available liquidity management tools, forcing Russian economic entities to seek new approaches to ensuring financial stability. The purpose of this study is to analyze a liquidity risk management strategy that can ensure the financial stability of an organization in an economic crisis. According to the study, companies that take into account the dual nature of liquidity, its behavioral factors, and adapt their strategies to all stages of an economic crisis can meet their financial obligations in a timely manner, minimizing negative consequences and strengthening their financial stability. The scientific novelty of the study is the integration of behavioral liquidity factors into the traditional risk management model and the development of differentiated strategic approaches for each stage of the economic crisis in the context of sanctions restrictions.