Digital marketing strategies to meet digital consumers’ behavior in the new era

This paper examines how digital marketing is being reshaped by five interrelated tensions: balancing data privacy and personalization

Publication Details

Journal
Repository of the University of Ljubljana (University of Ljubljana)
Published
2025-12-08
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
0.00
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article

Digital marketing strategies to meet digital consumers’ behavior in the new era

Repository of the University of Ljubljana (University of Ljubljana)
Digital Marketing and Social Media
article

Digital marketing strategies to meet digital consumers’ behavior in the new era

article en

Abstract

This paper examines how digital marketing is being reshaped by five interrelated tensions: balancing data privacy and personalization

Repository of the University of Ljubljana (University of Ljubljana)
Openalex Percentile: Top 27%
Digital Marketing and Social Media
Open Access PDFOpenAlex
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Digital marketing strategies to meet digital consumers’ behavior in the new era · Repository of the University of Ljubljana (University of Ljubljana) (2025) | TGRS Research Map | TGRS