The Role of Social Media Marketing in Brand Image and Purchase Intention at PT Menara Indonesia

Social media marketing plays a crucial role for companies operating in this digital age. In the case of PT Menara Indonesia, social media marketing serves as a platform for promoting their bootcamp products. Bootcamps are short and intensive training and learning programs focusing on current industry needs. The topics offered by PT Menara Indonesia are up-to-date and beneficial for future job prospects. Therefore, PT Menara Indonesia utilizes digital marketing to disseminate information about its products to potential consumers. The use of social media marketing by PT Menara Indonesia has a positive impact on its brand image and purchase intention.