Recommendations for The Development of Drini Beach Tourism in Gunungkidul Based On Tourist Perceptions and Economic

Drini Beach is a tourist attraction located in Gunungkidul, Yogyakarta, Indonesia. This research focuses on analysing tourist perceptions and the economic value of the existence of Drini Beach tourism. Data was obtained through a survey of 100 tourists with an accidental sampling method. Analysis of tourist perceptions using a Likert scale approach. The results of research on tourist perceptions of the potential of Drini Beach are divided into 4 indicators. The attraction indicator obtained a percentage value of 68% (good category), The amenity indicator obtained a percentage value of 46% (Adequte category), the accessibility indicator obtained a percentage value of 38% (Adequate category), The ancillary indicator obtained a percentage value of 51% (Adequate category). The most preferred activities for tourists are swimming, canoeing and enjoying the scenery. Economic value is obtained using the Willingness to Pay (WTP) approach. The results show that the average individual WTP is IDR 15,550. The total WTP value is IDR 1,939,364,900/year with 124,718 tourism visitors . The results demonstrated that visitor satisfaction It is possible to consider this as a material for regional development, and the WTP value is known. The financial contribution to the cultural ecosystem services (tourism) is hereby demonstrated. Consequently In order to enhance the tourist experience, there is a necessity to improve the facilities and infrastructure of tourist activities. The development of enhanced tourism strategies is imperative.