Between Hype and Execution: Observed Gaps in Bangladesh's Digital Marketing Industry

Bangladesh’s digital marketing industry has been defined as rapidly advancing and driven by innovation, supported by increasing internet usage and widespread use of digital platforms. However, everyday execution frequently shows significant operational and strategic difficulties which hamper the effectiveness of digital campaigns. This paper examines the shortcomings through practitioner-based observations and aligns them with recent global studies on digital capability shortcomings, undefined objectives, and flawed execution structures. Recurring problems like inadequate briefing procedures, short-term expectations, inadequate technical preparedness, and dispersed collaboration are identified by the analysis. The results indicate that although the story of innovation is compelling, there is still a lack of real growth in capability and strategic integration. The paper concludes with recommendations for improving digital marketing practice in Bangladesh.