The intersection of Muslim-friendly tourism and sports

With the continuous growth of the global Muslim population, there has been a noticeable increase in demand for travel experiences that respect and reflect Islamic values. However, limited research has explored how these values intersect with the sports tourism sector. This paper seeks to fill that gap by examining how sports-related travel can be made more accessible and welcoming for Muslim tourists. Relying on a qualitative approach rooted in library-based research, the study reviews academic literature, industry publications and policy documents to understand current practices and potential improvements. The analysis points to several crucial factors such as the availability of halal food, spaces for prayer, gender-sensitive facilities, and compliance with Shariah guidelines that are essential for creating a Muslim-friendly sports tourism experience. Ultimately, the paper offers a conceptual framework that can guide destinations and event organizers in designing inclusive and faith-conscious sports tourism offerings. By doing so, it highlights the potential of this niche to grow as a meaningful part of the global tourism industry, encouraging inclusivity while respecting religious values.