Humanizing the Forecast: Exploring the Perception of AI-Generated Journalism

Artificial Intelligence is rapidly transforming how information is produced and trusted, with significant social implications. The rise of AI-generated content raises concerns about misinformation, trust, and the loss of human emotion in storytelling, especially in fields like journalism, where clarity, credibility, and emotional resonance shape public understanding and democratic discourse. This study explores AI’s impact on weather journalism, a typically data-driven field, focusing on how AI-generated articles can be humanized to improve engagement and trust. We found that while AI content is generally seen as trustworthy and useful, opinions vary on authorship and style. Participants remain skeptical about its emotional depth and accuracy, emphasizing the need for transparency and human oversight.