EVOLUCIÓN DEL DEBATE RSC Y ESG EN TWITTER: UN PANORAMA DESDE LA PERSPECTIVA DEL USUARIO

This study analyzes the evolution of Corporate and Social Responsibility (CSR) and Environmental, Social, and Governance (ESG) in social media (Twitter) from 2007 - 2022. The research aims to understand how society perceives organizational practices related to these aspects. Twitter provides an authentic environment for capturing user perceptions. The methodology included collecting Tweets using Python and analyzing them in English, Spanish, and Portuguese with RStudio. The study's main findings highlight significant contributions and concerns within the CSR and ESG debates. CSR's popularity declined from 2010 to 2019, while ESG emerged during and after the pandemic. Word analysis revealed the impact of specific hashtags: RSC in Spanish, #CSR in English, and #ESG in Portuguese. Society's increasing concerns concern environmental issues for combating global warming and ensuring a better quality of life; however, the social aspect of ESG, represented by the letter "S," did not garner the same attention as environmental and governance.