ІННОВАЦІЙНО-ІНВЕСТИЦІЙНИЙ ПОТЕНЦІАЛ КРАЇНИ У ЦИФРОВІЙ ЕКОНОМІЦІ

This article focuses on the features of forming and developing the innovation and investment potential of countries within the context of digitalising the economy. It analyses the dynamics of the positions of the ten leading countries in terms of innovation and investment potential between 2019 and 2023, using the Global Innovation Index, the Global Opportunities Index, and the Index of Economic Freedom as a basis. It was found that Switzerland, Sweden and the USA maintained stable leadership in innovative development. The UK, Singapore and Germany showed positive dynamics, while the Netherlands and Denmark slowed down. European countries lead in terms of investment potential. Correlation analysis was conducted for Ukraine and the four leading countries (Switzerland, Sweden, the USA and Great Britain), revealing the most significant factors influencing economic development. A close, direct relationship was found between GDP per capita and exports, imports, R&D spending, high-tech exports and the number of patent applications. It was proven that exports, imports, and inflation levels have the greatest impact on the population's standard of living in all the countries studied. The impact of digital transformation on countries' innovation and investment potential is revealed. Digitalisation is shown to contribute to the creation of new business models, reduce barriers to market entry, provide access to global consumers and investors, and transform traditional industries through the implementation of the Internet of Things (IoT), artificial intelligence, and big data analytics. Digital technologies are found to form new types of capital: data as a strategic resource, and digital assets as the basis of the value of modern companies. The characteristics of the leading countries in terms of innovation and investment development are summarised as follows: transparency of the regulatory framework; development of infrastructure; political stability; a high level of development in high-tech sectors; prioritisation of education and R&D; and developed public–private partnerships. Comprehensive proposals have been developed to foster the innovation and investment potential of countries in the digital economy. These include creating a favourable institutional environment, developing digital infrastructure, using financial instruments and developing human capital. The results of the study have practical significance for the formation of state policy for innovative development and can be used in the development of strategies for the digital transformation of national economies.