ІННОВАЦІЙНІ ІНСТРУМЕНТИ МОДЕЛЮВАННЯ ТА АВТОМАТИЗАЦІЇ БІЗНЕС-ПРОЦЕСІВ В УПРАВЛІННІ ІТ-ПРОЄКТАМИ В КОНТЕКСТІ ЦИФРОВІЗАЦІЇ

The article explores the application of CASE (Computer-Aided Software Engineering) tools for modeling and automating business processes as an effective instrument for improving IT project management in the context of digital transformation. As digital technologies evolve at an unprecedented pace, modern IT projects face complex and dynamic challenges that traditional project management methodologies and tools are no longer able to adequately address. These challenges require the implementation of innovative digital tools capable of supporting the analysis, design, and automation of business processes across all phases of the software development lifecycle. The study emphasizes the importance of integrating CASE tools with classical project management methods to increase process efficiency, ensure better alignment with business objectives, and enhance adaptability to rapidly changing environments. The article provides a comprehensive analysis of the evolution and current trends in digitalization, focusing on their impact on IT project management. It examines the key models of the software development lifecycle—such as the Waterfall, Agile, Spiral, DevOps, and Lean models—and evaluates their relevance and applicability in today's fast-changing technological landscape. The authors highlight the functional capabilities of modern CASE tools, including requirements analysis, system design, automated testing, and maintenance support, and discuss their integration into organizational workflows. Special attention is paid to real-world case studies that illustrate the practical benefits of CASE tools, including reduced development time, improved resource utilization, enhanced decision-making, and increased project transparency and control. The primary aim of the research is to propose a methodological framework for managing IT projects through the effective combination of classical project management practices and digital CASE technologies. This approach is shown to increase the overall efficiency, adaptability, and competitiveness of IT project management in the digital era, enabling organizations to respond more effectively to the challenges of digital transformation.