ДОСЛІДЖЕННЯ СПОЖИВАЦЬКИХ ПРАКТИК ТА ЕКОЛОГІЧНОЇ СВІДОМОСТІ СЕРЕД СТУДЕНТІВ ПІД ВПЛИВОМ ТРЕНДІВ ШВИДКОЇ МОДИ

The work describes the environmental impacts of fast fashion, growing under the pressure of social media and popular culture. The survey among the student of the university showed a considerable effect of the fast fashion trends on the youth, but the economic factors and traditions of rational use of personal items are still able to limit the practices of over-consumption. The recommendations for individual life style supporting sustainability in clothing purchasing and using were given.