3D design-driven innovation (DDI) form and structure studies strategy for modern sofa commercialization / Nurshafiqa Ain Mohd Shahril, Mohd Shaleh M. Mujir and Oskar Hasdinor Hassan

This study explores and analyzes recent design-driven innovation (DDI) practices in the SME furniture industries. The study was conducted in: an in-depth literature review and an analysis of the selected companies' in form and structure strategies for modern sofa commercialization where the findings present that Bumiputera SMEs furniture manufacturer is unable to continue their business sustainability due to increase competition or weakness from various aspect of entrepreneurship and digitalization where it is important to continue the survival of Bumiputera furniture manufacturer in the Digital Transformation 4.0.