Accessing Communities Of Knowledge: : Researchers’ Perceptions Of Communication Dynamics In Virtual And Hybrid Conferences

Structured abstractPurposeThe purpose is to examine how academic researchers perceive the communication dynamics in virtual and hybrid conferences to gain access to communities of knowledge. The paper contributes to the research field of strategic communication.MethodologyUsing a qualitative, interpretive approach, purposive sampling was utilised to recruit a diverse group of researchers from Swedish universities. The data consisted of 20 semi-structured interviews, with 10 males and 10 females representing seven universities. FindingsResearchers participate in academic conferences to learn, share their knowledge, network and build relationships, thereby fostering collaboration and creating advanced knowledge to expand their field of study; in other words, to become part of a community of knowledge. This is instrumental in establishing a research career, as it reflects how researchers are evaluated based on their level of knowledge and expertise. Furthermore, in-person academic conferences cannot simply be replicated in virtual or hybrid media formats, as researchers have specific expectations when attending these events. OriginalityThis study enhances the understanding of academic researchers' perceptions regarding the communication dynamics of conference media and their role as tools for career advancement by focusing on accessing communities of knowledge. Practical implicationsAcademic conference organisers must thoughtfully align the needs and expectations of researchers with the selected conference media format(s). It is evident that simply replicating an in-person conference in a virtual setting is not a viable option.