Трансформація української івент-індустрії в умовах воєнного стану

The aim of the article is to analyse transformation peculiarities of Ukrainian event industry under martial law conditions and to outline specific features of its development within the national socio-cultural space. Results. The article studies main directions of changes in the event industry during the wartime: new approaches to safety (location selection, arrangement of shelters, evacuation routes, backup energy sources and principles of inclusivity); organisation of charitable events and volunteer initiatives. This research analyses examples of events held in Ukraine between 2022–2025 and considers the phenomenon of the “donation economy”, which enabled such events to take place. The article also provides unique eyewitness accounts of holding events under the martial law conditions. Scientific novelty. For the first time, a comprehensive analysis of the transformations in the Ukrainian event industry during the Russian-Ukrainian war is conducted. Conclusions. Since the beginning of the full-scale invasion, the event industry in Ukraine has become an important instrument of resource mobilisation, cultural diplomacy and societal resilience. Large scale events (concerts, festivals, auctions, international tours, etc.) are aimed at supporting the military and volunteer initiatives while attracting the attention of the global community to this war. Ensuring safety and inclusivity has become an obligatory condition for organising events. The therapeutic function of events has contributed to collective trauma recovery. Contemporary Ukrainian events combine cultural expression with the functions of the national unity, communication and resistance to aggression grounding new standards and practices in socio-cultural space.