Lifestyle and Consumerism in the Digital Era: Can Self-Control Be the Balancing Force?

Consumptive behavior is a purchasing behavior that is no longer based on rational considerations. The purpose of this study is to examine how lifestyle and digital payments affect bold consumption, using self-control as a moderating factor. This study uses a quantitative research type and uses a descriptive approach. The location of the study was at UIN Maulana Malik Ibrahim Malang, for the population in this study all students of UIN Maulana Malik Ibrahim Malang whose purchases were made through the Shopee app with a digital payment system. This study uses a nonprobability sampling method using a sample and a purposive sampling technique size of 155 respondents. The method of gathering data involves sending out surveys via a Google form.. This study uses SEM PLS as an approach to data analysis. This study found that lifestyle influences online the consumption patterns of students at UIN Maulana Malik Ibrahim Malang who use the Shopee application, digital payments influence online consumptive behavior in UIN Maulana Malik Ibrahim Malang students who use the Shopee application, in addition, self-control cannot moderate between lifestyle and online the consumption patterns of students at UIN Maulana Malik Ibrahim Malang who use the Shopee application, and self-control cannot moderate between digital payments and online the consumption patterns of students at UIN Maulana Malik Ibrahim Malang who use the Shopee application.