RECOMMENDATIONS FOR THE PROFESSIONAL DEVELOPMENT OF ACADEMIC AND TEACHING STAFF

This article outlines the key directions for the professional development of academic and teaching staff in the context of education digitalization and growing demands on teaching and research performance. The emphasis is placed on the need for continuous updating of competencies, particularly in the areas of digital technologies, pedagogical excellence, academic integrity, and scholarly communication. The article highlights the importance of research involvement, publication activity, and inter-institutional collaboration in shaping a competitive professional. The proposed recommendations are aimed at improving the effectiveness of academic and teaching activities and addressing the current challenges in the field of education.