Exploring interconnections and social media dynamics within PMI Latin America chapters

This paper investigates the PMI LATAM Chapters' use of social media to foster project management practices. Employing Social Listening and Social Media Mining, we extracted insights from web conversations, enabling strategic planning and community engagement. Advanced platforms captured data referenced in user interactions, underpinning our exploratory analysis. Social Network Analysis revealed a strong internal community structure with pivotal nodes leading discussions on PMI-related themes. The study highlights the dynamism of PMI LATAM Chapters in adapting global standards to local realities and underscores their role in professional development and networking. The findings suggest that effective social media use can enhance the PMI's mission across Latin America, with implications for member engagement and operational strategy optimization