a comparison of machine learning models

Rodrigues, D., Jardim, B., & Neto, M. D. C. (2025). Predicting key touchpoints in hotel customer journey: a comparison of machine learning models. Journal of Travel and Tourism Marketing, 42(5), 609-626. https://doi.org/10.1080/10548408.2025.2456083 --- %ABS2% --- This work was funded by Portuguese national funds through the Portuguese Foundation for Science and Technology—FCT under research grant FCT UIDB/04152/2020–Centro de Investigação em Gestão de Informação (MagIC).

Publication Details

Journal
Universidade Nova de Lisboa's Repository (Universidade Nova de Lisboa)
Published
2025-06-01
Primary Topic
Digital Marketing and Social Media
Type
article
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article

a comparison of machine learning models

Universidade Nova de Lisboa's Repository (Universidade Nova de Lisboa)
Digital Marketing and Social Media
article

a comparison of machine learning models

article en

Abstract

Rodrigues, D., Jardim, B., & Neto, M. D. C. (2025). Predicting key touchpoints in hotel customer journey: a comparison of machine learning models. Journal of Travel and Tourism Marketing, 42(5), 609-626. https://doi.org/10.1080/10548408.2025.2456083 --- %ABS2% --- This work was funded by Portuguese national funds through the Portuguese Foundation for Science and Technology—FCT under research grant FCT UIDB/04152/2020–Centro de Investigação em Gestão de Informação (MagIC).

Universidade Nova de Lisboa's Repository (Universidade Nova de Lisboa)
Decent work and economic growth
Openalex Percentile: Top 28%
Digital Marketing and Social Media
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a comparison of machine learning models · Universidade Nova de Lisboa's Repository (Universidade Nova de Lisboa) (2025) | TGRS Research Map | TGRS