Дизайн предметно-просторового середовища Гуцульщини: вплив етнокультурних традицій

The aim of the article is to analyse tendencies and peculiarities of grounding a spatial image of modern interiors of various purpose, designed on the basis of ethnocultural traditions of the Hutsul region. Results. Attention is focused on the synthesis of different objects of subject design as a means of aesthetic and compositional formation of interior space. Within the framework of the conducted expeditionary research, factual and photo illustrative material was collected, representing contemporary and authentic interior spaces of private estates and public spaces. A comparative analysis of the style direction in projecting interiors decorated in the ethnodesign style is carried out. Particular attention is paid to figurative and formal peculiarities of ethnocultural decor elements that determine the visual and symbolic identity of space. Scientific novelty. For the first time, using the example of the Hutsul region, the modern interior environment in the ethno style is analysed as a significant factor in the ethnic group’s identity. By comparing projects of private estates and public spaces, the specificity of interior decoration using the subject design on the motifs of ethnocultural heritage is substantiated. Conclusions. In the design of the interior environment of the Hutsul region, there is a tendency to apply motifs of folk ethnocultural heritage, adapted to modern spatial and functional demands. A desire to ground a harmonious, aesthetic and meaningful image is revealed. It is distinguished by restraint and stylistic consistency, in contrast to typical options for overloading space with vintage elements. A promising direction for further research is the analysis of design solutions in the interiors of public, cultural and educational facilities.