СТОРІТЕЛІНГ ЯК ІНСТРУМЕНТ РОЗВИТКУ КРИТИЧНОГО МИСЛЕННЯ У СТУДЕНТІВ-МЕНЕДЖЕРІВ

The article presents the results of an interdisciplinary study focused on exploring the potential of storytelling as an innovative educational tool for developing critical thinking in students majoring in Management. The relevance of the topic is driven by the need for new pedagogical approaches that can cultivate analytical skills, reflection, reasoned decision-making, and effective communication in students – competencies that are fundamental to the professional activities of a modern manager. The article examines the theoretical foundations of storytelling, its functions within the educational process, and the typology of digital formats, including interactive narratives, visual storytelling, collaborative storytelling, and multimedia projects. Particular attention is given to the integration of storytelling with computational thinking, which supports the comprehensive development of both analytical and creative abilities. It is scientifically substantiated that narrative methods contribute not only to the acquisition of knowledge but also to the development of the ability to ask questions, critically interpret information, explore alternatives, and justify personal viewpoints. The empirical part of the study is based on an online survey conducted among 75 students of the Management program across different academic years. The findings indicate a positive attitude among students toward the use of storytelling, their interest in its application, and their recognition of its effectiveness in enhancing critical thinking skills. At the same time, the results reveal a limited use of active storytelling formats (such as story creation or role-playing), which restricts the full potential of this method. The authors emphasize the necessity of integrating storytelling into management education curricula as an essential component of a flexible, interdisciplinary, and competency-based learning environment that meets the challenges of the modern world.