UPS ::Under Pressure Solutions

In a rapidly changing world, industrial design faces new challenges. For Milano Design Week 2024, ECAL presents UPS – Under Pressure Solutions, an experimental research project aimed at reducing the environmental impact of the furniture industry through the use of shape memory materials. The exhibition shows the process and results of this exploration led by five industrial designers teaching at ECAL, as well as objects designed by students from the Master's in Product Design programme, revealing the innovative and creative potential of cellulose sponge.