Знаково-асоціативна мова сучасних образотворчих практик у контексті інтер’єрного проєктування

The aim of the article is to identify, analyse and systematise methods and means of sign-associative language of modern visual practices of fine arts. Results. On the basis of the conducted structural analysis of the theoretical background, means of sign-associative language of modern visual practices of fine arts, which are based on communication, decoding, structural and organisational principles, are identified. Based on the results of the analysis, methods of sign-associative language of fine arts with their instrumental components — associative, analogy, metaphor, syncretism, mythologising, semantics — are defined and systematised. According to the obtained results, an approach is formed for the practical implementing the methods of sign-associative language of fine arts in the design of interior space, which is based on the structural sequence of semiotic analysis. The scientific novelty of the research grounds on the comprehensive analysis, clear definition and systematic structuring means and methods of the sign-associative language of modern visual practices of interior space. For the first time, an innovative strategy for its application is developed, based on the principles of semiotic analysis and methodologically consistent use of defined means and methods in art design. Conclusions. As a result, it is found out that the sign-associative language of visual practices of fine arts in interior design can be formed as a structural project methodology and is based on the capabilities of certain methods, tools and their functional components. The results of the study confirm the importance of using sign-associative language for forming an interior environment with an expressive artistic image and high ideological content. The perspective of further research is to conduct a deeper analysis of the visual possibilities of the sign-associative language and interior design in order to scientifically determine their interaction in modern visual arts practice.