The Token-Effort Effect: Trivial redemption effort increases price promotions effectiveness

Publication Details

Journal
Singapore Management University Institutional Knowledge (InK) (Singapore Management University)
Published
2025-04-01
Primary Topic
Decision-Making and Behavioral Economics
Type
article
Field-Weighted Citation Impact
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article

The Token-Effort Effect: Trivial redemption effort increases price promotions effectiveness

Singapore Management University Institutional Knowledge (InK) (Singapore Management University)
Decision-Making and Behavioral Economics
article

The Token-Effort Effect: Trivial redemption effort increases price promotions effectiveness

article en

Abstract

No abstract available for this paper.
Singapore Management University Institutional Knowledge (InK) (Singapore Management University)
Openalex Percentile: Top 31%
Decision-Making and Behavioral Economics
OpenAlex
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The Token-Effort Effect: Trivial redemption effort increases price promotions effectiveness · Singapore Management University Institutional Knowledge (InK) (Singapore Management University) (2025) | TGRS Research Map | TGRS