ANÁLISIS DE LA DISPONIBILIDAD DEL CONSUMIDOR SOBRE PRÁCTICAS SOSTENIBLES EN EL INTERCAMBIO DE ACEITES LUBRICANTES AUTOMOTRICES

This research aimed to verify consumers' willingness to pay more for a sustainable lube oil change service and the practical considerations involved in choosing the place to carry out the change. The methodology used was descriptive research with a quantitative approach and the data was collected using questionnaires applied to 162 participants in Catanduvas/PR which contained questions about motivation, consumption habits, evaluation of competition and acceptance of sustainable practices. The data was analyzed using statistical tests to validate the hypotheses formulated. The results presented an analysis of the factors influencing the adoption of a sustainable oil change service, using data from four blocks to understand consumer attitudes and preferences. The results highlighted awareness of the need for regular oil changes and the complexity involved in consumer choice. Competitor analysis highlighted the influence of reliability, service and recommendations. The concept test confirmed consumers' willingness to pay more for a sustainable service, highlighting their reluctance to change oil in inappropriate places. The confirmed hypotheses have crucial implications for strategies, emphasizing awareness, education and supply in line with expectations. The findings demonstrate the feasibility of implementing sustainable actions, positively impacting the economy, technology, safety and the environment, in line with awareness and sustainability trends. It can be inferred that entrepreneurs can adapt their establishments to offer ecologically correct services and invest in advertising. Just as commercial associations can create programs to promote sustainable companies and publicize them to the population, public authorities can create subsidies and programs for companies in the sector that adopt sustainable practices and adhere to environmental programs. Through a comprehensive analysis of sustainable oil change services, this research contributes to confirming the willingness to pay extra for ecological practices and highlights the importance of environmental awareness in decision-making.