The disclosure dilemma of ad cues of social media native advertising

Hübner, M., Thalmann, J., & Henseler, J. (2025). Blending in or standing out? The disclosure dilemma of ad cues of social media native advertising. Frontiers in Psychology, 16, Article 1636910. https://doi.org/10.3389/fpsyg.2025.1636910 --- The author(s) declare that financial support was received for the research and/or publication of this article. This study received funding from Ruhr West University of Applied Sciences and was further supported by national funds through FCT (Fundação para a Ciência e a Tecnologia), under the project - UIDB/04152 - Centro de Investigação em Gestão de Informação (MagIC)/NOVA IMS. The funders were not involved in the study design; collection, analysis, and interpretation of data; writing of this article; or the decision to submit it for publication.