Аналіз впливу глобалізації на музичні тенденції та культурні вирази

The purpose of this study is to identify the mechanisms through which global trends influence the development of local music scenes. The study explores the relationship between globalisation and changes in musical genres, focusing on cultural hybridisation, the role of digital platforms, and shifts in listening habits. Specifically, it analyses how these processes contribute to the adaptation of traditional musical elements to modern consumption conditions and the evolution of musical trends. A comparative analysis is conducted on popular tracks from 2015 and 2024, assessing various criteria such as the nationality of the artists, genre, language of performance, and other factors. The study discovers that globalisation fosters cultural enrichment and stimulates innovation but can also lead to standardisation and the loss of cultural uniqueness. Special attention is given to the impact of globalisation on the Ukrainian music scene, emphasising the importance of modernising cultural institutions and supporting creative industries. The study highlights the necessity of preserving local musical traditions to avoid homogenisation and ensure the diversity of musical expressions. It also explores potential strategies to counteract standardisation, such as supporting local creative initiatives, which help maintain the diversity of musical expressions and enhance the resilience of cultural scenes to external influences. The findings confirm that globalisation is a complex phenomenon, with both positive and negative effects on music scenes. It is crucial to adapt to global challenges while preserving unique cultural identities.