GREENWASHING Y BOICOT: APRECIACIÓN CRÍTICA DE LA PRODUCCIÓN ACADÉMICA

The lack of effective regulation has contributed to the proliferation of the practice of greenwashing, relegating the responsibility for identification, differentiation and protection to consumers. The article aimed to evaluate academic production regarding greenwashing and the consumer boycott movement. As a methodological procedure, a systematic review of the literature was carried out, through a bibliometric survey associated with a critical analysis of academic production with the themes of greenwashing and boycott (boycott/buycott), mapping the main scientific platforms (Capes, Proquest, Scielo , Scopus, Spell). With this, it was possible to evaluate the current state of the art on the subjects, consolidating what had been studied so far, in addition to making it possible to suggest future studies to advance the topic in academia and in practice. As a main result, it was found that there are few approaches that encompass both themes in question, jointly, emerging as an important research gap, with new studies encouraged.