Trade Fair and Innovation: A Systematic Literature Review.

This paper aims to present a systematic literature review (SLR) developed to analyse studies on these two research topics: Trade Fair (TF) and Innovation. We aim to understand how TF literature relates to innovation literature. The central contribution of this study is to show state-of-the-art research about the interception of TF and innovation research, and how it can be related to potential avenues for future research in this area. Results indicate an increase in articles for the two fields: TF literature shows a moderate increase, and innovation literature presents an exponential increase over the years. By bridging the two concepts, we conclude that the main research fields bringing together the two concepts are (1) TF as a catalyst for innovation and (2) TF innovation (studies exploring how a TF innovates itself). We then propose further research about these research streams. Furthermore, our work demonstrates that research bridging these two areas is scarce, which is an opportunity to develop the literature. DOI: https://doi.org/10.54663/2182-9306.2025.v.13.n.24.217-253