Nation-building and the African Cup of Nations: A case study of Cameroon

The chapter aims to demonstrate how hosting a mega sporting event can put a country in the spotlight and showcase all it has to offer and to sell the nation's brand. The use of nation branding is important for Cameroon on two fronts, firstly given the backdrop of civil unrest in Cameroon the tournament offered the opportunity to unite the nation. Secondly, hosting the AFCON was significant in relation to global nation branding which seeks to promote positive foreign public opinion of Cameroon.