Online focus group discussion: 3 essential tips

Focus groups (FGD) are an invaluable qualitative method for gathering deep insights from participants (Krueger, 2014). Drawing from my personal experience conducting these sessions with pharmacists from diverse backgrounds, I would like to share three key suggestions that foster insightful discussion and productive analysis.

Publication Details

Journal
UiTM Institutional Repositories (Universiti Teknologi MARA)
Published
2025-09-01
Primary Topic
Focus Groups and Qualitative Methods
Type
article
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article

Online focus group discussion: 3 essential tips

UiTM Institutional Repositories (Universiti Teknologi MARA)
Focus Groups and Qualitative Methods
article

Online focus group discussion: 3 essential tips

article en

Abstract

Focus groups (FGD) are an invaluable qualitative method for gathering deep insights from participants (Krueger, 2014). Drawing from my personal experience conducting these sessions with pharmacists from diverse backgrounds, I would like to share three key suggestions that foster insightful discussion and productive analysis.

UiTM Institutional Repositories (Universiti Teknologi MARA)
Openalex Percentile: Top 28%
Focus Groups and Qualitative Methods
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Online focus group discussion: 3 essential tips · UiTM Institutional Repositories (Universiti Teknologi MARA) (2025) | TGRS Research Map | TGRS