Physical Stores as a “Place” to Enhance Brand Value -Mechanisms of Brand Value Enhancement Brought about by “Extraordinary Experiences” in Physical Stores-

Publication Details

Journal
Waseda University Repository (Waseda University)
Published
2025-05-22
Primary Topic
Consumer Retail Behavior Studies
Type
article
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article

Physical Stores as a “Place” to Enhance Brand Value -Mechanisms of Brand Value Enhancement Brought about by “Extraordinary Experiences” in Physical Stores-

Waseda University Repository (Waseda University)
Consumer Retail Behavior Studies
article

Physical Stores as a “Place” to Enhance Brand Value -Mechanisms of Brand Value Enhancement Brought about by “Extraordinary Experiences” in Physical Stores-

article en

Abstract

No abstract available for this paper.
Waseda University Repository (Waseda University)
Openalex Percentile: Top 33%
Consumer Retail Behavior Studies
Open Access PDFOpenAlex
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Physical Stores as a “Place” to Enhance Brand Value -Mechanisms of Brand Value Enhancement Brought about by “Extraordinary Experiences” in Physical Stores- · Waseda University Repository (Waseda University) (2025) | TGRS Research Map | TGRS