Teaching the Human Touch: Transforming Teamwork and Creativity in the Classroom

This session demonstrates how collaborative AI tools, such as BoodleBox, were used in a project-based social media marketing course to foster teamwork and creativity among students from diverse disciplines, including marketing, management, design, and media. By evaluating and refining AI-generated content, students applied key marketing concepts, adapted AI outputs for specific target audiences, and gained practical experience addressing the real-world limitations of AI. This session will inspire educators to rethink how AI can enhance applied learning, preparing students for careers where critical evaluation, creativity, and teamwork will be essential skills.