EL FUTURO DEL TRABAJO EN LA MODA BAJO EL SESGO DE LAS TECNOLOGÍAS EMERGENTES: ESTUDIO INICIAL

Despite the relevance of the clothing industry worldwide, there is a need for changes in the current scenario, given that it is permeated with imbalances in environmental, social, and economic aspects. With the covid-19 pandemic and the impossibility of in-person work, another problem emerged: the production chain was affected by the work stoppages. The solution found to carry it out was remote work. Furthermore, the focus on changing the traditional work format has been intensified . Therefore, this article aims to present the initial results of a research project designed to obtain guidelines for remote work in the fashion industry, in a distributed format, aided by emerging digital technologies. The results were obtained through a multiple case study approach, based on six fashion brands in Curitiba (PR), conducive to assessing the situation of each brand in relation to the core subjects of this research: sustainable fashion, distributed economy, emerging technologies, and remote work. Among the findings to date, it is evident that there is already a significant movement towards a more sustainable approach in fashion designing, producing, and consuming.