Development of integrating design value product culture aesthetic framework for Linxia handicraft toward marketability

Traditional culture handicraft products have reflected to the culture and heritage of the region from which they originate. These products are typically unique, exhibiting the artisan's skill and creativity. Ensuring consistent quality can be difficult due to the handmade nature of products that leading to variability that might not meet consumer expectations and successful in the market. For it successful, innovation is always referred and considered for business success and survive in the global as well as competitiveness in the marketplace. Through innovation in traditional culture handicraft product development can lead to a new breath and sustainable in the market. In modern uses, an integrating with the modern design elements able to create the products appeal to contemporary tastes. However, the development a new innovative traditional culture handicraft product always lacks innovation strategy. Hence, the research aims to develop a new framework that integrate the design value related culture and aesthetic elements toward marketability. In this research, it was specifically evaluated the traditional culture handicraft product in Linxia, Gansu Province as a case study. To provide the background and critical issue, the comprehensive literature review was conducted with emphasis on design value, culture, and aesthetic of Linxia traditional culture handicraft products. Furthermore, the empirical investigation also conducted involved with the design experts and experienced product users through Sampling Product Analysis of Brick Carving of Linxia attempt to recognise the valuable product elements. The result found and recognised twenty-nine (29) design value related culture and aesthetic elements that significantly contribute toward marketability of Linxia traditional culture handicraft products. In addition, a new framework namely Design Value Product Culture Aesthetic (DVPCA) was developed as become a guidance for designers and craft practitioners in the development of a new Linxia traditional culture handicraft product in Hetaomin toward marketability.