An evidence-based approach to creating a culture of inclusive opportunity through arts and creativity

The final report in a twelve-part series campaigning for a country that works for all children and young people. #ChildrenFirstProduced jointly by Child of the North and the Centre for Young Lives, the twelfth and final report in the Child of the North 2024/25 campaign series warns the talents of millions of children are being ignored and wasted, and calls for creativity to be embedded into an inclusive school curriculum supporting all children – including those with SEND – to develop a new generation of creatives to boost economic growth.First published in March 2025, An evidence-based approach to creating a culture of inclusive opportunity through arts and creativity, calls for the Government’s Opportunity Mission to boost culture, creativity, and arts in schools to inspire children, improve mental health, strengthen school belonging, tackle the school attendance and attainment crises, and support children from the most disadvantaged backgrounds to build careers in the creative industries.