Enhancing student engagement and performance through LMS-integrated broadcasting and social media tools in Higher Education

The integration of digital technologies in higher education, particularly through Learning Management Systems (LMS) like Canvas, has transformed student engagement, accessibility, and learning outcomes. This study investigates the impact of LMS-integrated podcasting and social media features on student engagement, perceived feedback effectiveness, and academic performance. Using a sample of 200 undergraduate students in a 10-week experimental study, participants were divided into an experimental group (utilising podcasting and social media tools within Canvas) and a control group (using traditional LMS features without interactive tools). Results indicate that the experimental group reported higher engagement levels (M = 4.12, SD = 0.78) compared to the control group (M = 3.45, SD = 0.85), alongside improved academic performance (M = 85.3%, SD = 8.2) versus the control group (M = 74.6%, SD = 9.1). Pearson’s correlation further revealed a strong positive relationship between engagement and academic performance (r = 0.63, p < 0.01). These findings suggest that LMS tools, particularly podcasting and social media features, significantly enhance student engagement and learning outcomes, providing a practical and accessible framework for digital learning. Implications for institutional policies to support interactive learning environments are discussed, with recommendations on effective LMS integration to foster an engaging and interactive educational setting