A case study in the software industry

Dias, J. P. R., & António, N. (2025). Predicting customer churn using Machine Learning: A case study in the software industry. Journal of Marketing Analytics, 13, 111–127. https://doi.org/10.1057/s41270-023-00269-9 --- This work was supported by national funds through FCT (Fundação para a Ciência e a Tecnologia) under the project - UIDB/04152/2020 - Centro de Investigação em Gestão de Informação (MagIC)/NOVA IMS

Publication Details

Journal
Universidade Nova de Lisboa's Repository (Universidade Nova de Lisboa)
Published
2025-03-01
Primary Topic
Customer churn and segmentation
Type
article
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article

A case study in the software industry

Universidade Nova de Lisboa's Repository (Universidade Nova de Lisboa)
Customer churn and segmentation
article

A case study in the software industry

article en

Abstract

Dias, J. P. R., & António, N. (2025). Predicting customer churn using Machine Learning: A case study in the software industry. Journal of Marketing Analytics, 13, 111–127. https://doi.org/10.1057/s41270-023-00269-9 --- This work was supported by national funds through FCT (Fundação para a Ciência e a Tecnologia) under the project - UIDB/04152/2020 - Centro de Investigação em Gestão de Informação (MagIC)/NOVA IMS

Universidade Nova de Lisboa's Repository (Universidade Nova de Lisboa)
Industry, innovation and infrastructure
Openalex Percentile: Top 33%
Customer churn and segmentation
Open Access PDFOpenAlex
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A case study in the software industry · Universidade Nova de Lisboa's Repository (Universidade Nova de Lisboa) (2025) | TGRS Research Map | TGRS