Transforming Student Engagement Through Social Media / Innovation & Technology

In this fast-paced, hands-on session, we'll dive into how social media can transform student engagement across the board at UNI! We will explore the unique opportunities and challenges of using social media to connect with all types of students. You’ll learn how to effectively utilize social media to boost school spirit, share important resources, and show off campus life—integral pieces in the puzzle of engaging our student body. With case studies, content tips, and easy-to-implement engagement strategies catered to the UNI student body, you’ll walk away with practical tools to create real, authentic campaigns that speak to your students. We’ll also tackle common hurdles like working with limited resources and navigating set-backs. And the best part? You’ll get to design your own social media campaign during a hands-on workshop, with plenty of feedback and ideas to help you make it work within your department, college or organization. By the end, you’ll feel ready to engage with the UNI social media community as we work to build a stronger, more connected campus!