Моделі ціннісного виміру у будівельному проєкті в контексті стратегічних комунікацій із ключовими стейкхолдерами

The article analyzes research, standards and project management methodologies that can be used to create and develop models and methods for managing stakeholder engagement in a construction project, using a value-based dimension and a strategic communications dimension. Two key features of modern construction companies are highlighted: the use of typical processes with standardization of such processes and long life cycle of project implementation. A model for managing value-based project activities based on strategic communications is proposed – the VSP model. In the context of the development of the model elements, its matrix and corresponding set representation are presented. The matrix representation is based on a matrix, one of the dimensions of which is the types of project values, the other is the processes of strategic communications with stakeholders in the project. A conceptual model of the VSP in the project management system of a construction company is also proposed, for which typical stakeholders are identified, who will mainly play the role of key ones. Among the identified types of stakeholders: regulatory environment; construction organizations and companies; contractors and suppliers; construction associations; clients of the construction company who receive values from the results of the implementation of the construction project (portfolio of construction projects). The inputs of the VSP model are business goals, social responsibility goals and the company's institutional capacity (people, technologies, models and methods, experience). The outputs of the VSP model are achieving the value of key stakeholders, increasing the reputation of the construction company and an improved knowledge base of project activities with AI modules. The methodological basis of the model is a methodological hybrid based on elements of classical project management methodologies (PMBOK, P2M, PRINCE2, etc.) and elements of Agile methodology frameworks (Scrum, Kanban, etc.). A conclusion is drawn regarding the potential effectiveness of the proposed set of models. Areas of further research in the chosen direction are formulated, including: formalization of the process of expert assessment of the values of strategic communications with key stakeholders of a construction project; adaptation of models and methods of expert assessment to ensure the possibility of their implementation using artificial intelligence methods and models; development of models and methods of strategic communications with a key pool of determining stakeholders of a construction project; profiling of the VSP model, its adjustment to different types of construction projects of construction project-oriented organizations (the need to ensure the possibility of adapting the model to restoration projects is emphasized); implementation of the proposed model into the practical activities of a construction enterprise. Conclusions from the conducted research are formulated.