Лінгвоуніверсологічні закономірності функціонування англійських запозичень у сучасній італійській мові (на основі італійських медіа)

The study of the universological-synergetic patterns governing the functioning of English loanwords in contemporary Italian media discourse reveals that these terms represent complex, multi-level processes of language adaptation to globalization challenges. They integrate into all segments of the multi-layered worldview ranging from the physiological to the worldview-creative level – and become significant markers of cultural transformations. Anglicisms perform a dual function: on one hand, they fill nominative gaps, and on the other, they activate new cognitive and axiological structures that reflect changes in social consciousness. The analysis of Anglicisms in contemporary Italian media discourse affirms their role not only as linguistic units but also as universal signs of social and cultural transformations, paving the way for further interdisciplinary research at the intersection of linguistics, sociology, and cognitive sciences.