Reframing Communication Education: The Transformative Impact of Artificial Intelligence on Curriculum and Practice

Artificial intelligence applications present both substantial opportunities and significant challenges for communication education, as in many other disciplines. While the high cost of communication infrastructure prevents institutions without sufficient budgets from establishing application centers, the rapid evolution of technology necessitates frequent renewal of the existing infrastructure. New tools used in various fields such as Journalism, Public Relations and Advertising, Radio Television and Cinema, New Media, Visual Communication Design, Animation and Game Design in communication education bring about radical changes. Artificial intelligence is transforming communication education at every stage, starting with pre-production processes such as scriptwriting, news text generation, sketching, and analysis; continuing through production stages like creating moving or still images without a camera and generating virtual characters and environments; and extending to post-production phases such as editing, design, and layout. In this context, a wide-scale renewal is inevitable, from education curriculum to application centers, from technological infrastructure to faculty composition. Of course, implementing this change is not easy. The inadequacy of resources for students to access current technologies, the lack of human resources, and the constantly increasing pace of technology transformation will create serious difficulties in both planning and implementation processes. The steps required to ensure that communication students meet industry expectations are also of critical importance for social development. Keyword: AI, Communication, Education, Artificial Intelligence, Digital Transformation

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Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2025-12-09
DOI
https://doi.org/10.5281/zenodo.17866541
Primary Topic
Digital Media and Visual Art
Type
article
Field-Weighted Citation Impact
0.00
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article

Reframing Communication Education: The Transformative Impact of Artificial Intelligence on Curriculum and Practice

Zenodo (CERN European Organization for Nuclear Research)
Digital Media and Visual Art
article

Reframing Communication Education: The Transformative Impact of Artificial Intelligence on Curriculum and Practice

article en

Abstract

Artificial intelligence applications present both substantial opportunities and significant challenges for communication education, as in many other disciplines. While the high cost of communication infrastructure prevents institutions without sufficient budgets from establishing application centers, the rapid evolution of technology necessitates frequent renewal of the existing infrastructure. New tools used in various fields such as Journalism, Public Relations and Advertising, Radio Television and Cinema, New Media, Visual Communication Design, Animation and Game Design in communication education bring about radical changes. Artificial intelligence is transforming communication education at every stage, starting with pre-production processes such as scriptwriting, news text generation, sketching, and analysis; continuing through production stages like creating moving or still images without a camera and generating virtual characters and environments; and extending to post-production phases such as editing, design, and layout. In this context, a wide-scale renewal is inevitable, from education curriculum to application centers, from technological infrastructure to faculty composition. Of course, implementing this change is not easy. The inadequacy of resources for students to access current technologies, the lack of human resources, and the constantly increasing pace of technology transformation will create serious difficulties in both planning and implementation processes. The steps required to ensure that communication students meet industry expectations are also of critical importance for social development. Keyword: AI, Communication, Education, Artificial Intelligence, Digital Transformation

Zenodo (CERN European Organization for Nuclear Research)
Istanbul Commerce University (TR)
Industry, innovation and infrastructure
Openalex Percentile: Top 25%
Digital Media and Visual Art
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